LG ESS Media Relations

Summary Develop and implement custom media relations plan. Results Media Impressions Value (for first six months of 2017): approximately $200,000 Achieved coverage in major energy storage publications (grid-scale, commercial & industrial, and residential) Helped increase awareness and promote expansion of LG Chem ESS business in North America Conducted media interviewing training session for key sales/management…

Mitsubishi Electric Social Media Program

Summary The Millerschin Group helped to develop a social media program for Mitsubishi Electric. Program Deliverables Designed Facebook page for MEAA Diamond Gard (starters/alternators) to maximize product exposure to customers and public Develop content and editorial schedule for 2-3 times per weekly posts, including copy, video, photos Researched and recommended advertising opportunities to boost posts to…

ISS AAPEX Trade Show Materials

Summary Created ISS trade show marketing materials for the AAPEX conference. Results Increased attendance of key customers Increased brand awareness Increased foot traffic to booth Project To enhance the presence of ISS at Automotive Aftermarket Products Expo (AAPEX), the premier global event representing the $356 billion global aftermarket auto care industry. Tactics Created displays, flyer, post…

Martinrea HQ Groundbreaking

Summary Promote, organize, equip and staff official groundbreaking ceremony. Results Media impressions value: $24,086 Successful groundbreaking ceremony, which included speech by top Martinrea officials, as well as state, city and county representatives Attended by 65 people Letter from State Senator Jim Marleau to Martinrea Executive Chairman Rob Wildeboer congratulating him on the event Attended by…

Stanley Engineered Fastening GALM Media Event

Summary Developed Stanley Engineered Fastening media relations campaign for Global Automotive Lightweight Materials (GALM) conference. Results Media Impressions Value: Approx. $30,000 Arranged six one-on-one media interviews and facility tour Light Metal Age at Global Automotive Lightweight Materials (GALM) conference Five interviews at SEF Troy facility along with tours: WardsAuto, Manufacturing Engineering, Automotive Engineering, AutoBeat Daily,…

WABCO MATS

Summary The Millerschin Group helped build awareness and familiarity with WABCO’s heavy duty truck business in North American by conducting a comprehensive, strategic media relations campaign during a major industry trade show. Results Coverage generated in the key publications showed WABCO, achieving more than $675,000 in media impressions value 45 journalists attended the press briefing…

Eaton Supercharger

Summary The Millerschin Group helped raise awareness of Eaton supercharger technology with a strategic media event. Results Media impressions value: $875,000 Held Live Drive event at Eaton Proving Grounds in Marshall, Mich. 23 key media test-drove supercharged vehicles Extensive media coverage Project Promote Eaton’s Twin Vortices Series® (TVS®) supercharger technology to drive revenue. Can be…

Eaton GLC

Summary The Millerschin Group increased the visibility of Eaton at a major industry event. Results Eaton key customers attended event Being the only supplier on the speaking docket allowed for excellent exposure to key customers, suppliers, and industry leaders for Eaton Tactics Using industry connections, TMG secured a key speaking opportunity for Eaton’s Chairman Worked…

Lear Crafted by Lear

Summary The Millerschin Group increased the visibility of Crafted By Lear event. Results Media impressions value of more than $100,000 Attended by 15 key trade, business and electronic press Garnered more than 25 articles Coverage in key publications, including: The Detroit News WardsAuto Automotive News Automotive News TV Detroit Auto Scene Autoline Daily DBusiness Oakland…

Lear Innovation Center

Summary The Millerschin Group increased the visibility of Grand Opening of Detroit Innovation Center event. Results Media impressions value: $186,000 Attended by 45 members of the media, including trade, business, Detroit-focused, radio and TV Coverage in key publications, including: The Detroit News Detroit Free Press WDIV-TV DBusiness Automotive News/Automotive News TV Crain’s Detroit Business WJR-Radio…