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Stanley Engineered Fastening

Case Study – Media Relations Campaign
Case Study | Stanley Engineered Fastening | The Millerschin Group

Summary

Developed Stanley Engineered Fastening media relations campaign for Global Automotive Lightweight Materials (GALM) conference.

Results

  • Media Impressions Value: Approx. $30,000
  • Arranged six one-on-one media interviews and facility tour
    • Light Metal Age at Global Automotive Lightweight Materials (GALM) conference
    • Five interviews at SEF Troy facility along with tours:
      • WardsAuto, Manufacturing Engineering, Automotive Engineering, AutoBeat Daily, and Automotive News

Project

To emphasize SEF’s self pierce riveting technologies during the Global Automotive Lightweight Materials (GALM) conference and to promote the company’s broad portfolio of fastening solutions

Approach

  • Engage key trade media in helping promote SEF key messages:
    • SEF is a global leader in engineered fastening and joining solutions for automotive applications
    • SEF helps automotive OEMs meet their lightweighting goals through its engineered fastening solutions
    • SEF self-pierce rivets (SPRs) provide multi-material design flexibility that enables the joining of various lightweight materials to help meet fuel economy standards

Tactics

  • Developed media relations plan
  • Prepared Briefing Book for SEF executives that provided key messages and event details
  • Prepared and distributed press release
  • Arranged six one-on-one interviews
  • Provided media interviewing tips
  • Attended all media interviews
  • Tracked and reported on coverage/ROI