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Martinrea

Case Study – Groundbreaking Event
Case Study | Martinrea | The Millerschin Group

Summary

Promote, organize, equip and staff official groundbreaking ceremony.

Results

Media impressions value: $24,086

  • Successful groundbreaking ceremony, which included speech by top Martinrea officials, as well as state, city and county representatives
  • Attended by 65 people
  • Letter from State Senator Jim Marleau to Martinrea Executive Chairman Rob Wildeboer congratulating him on the event
  • Attended by seven members of the media
  • Coverage in key publications, including:
    • WardsAuto
    • Detroit Free Press
    • Finanz Nachrichten
    • Oakland Press
    • Crain’s Detroit Business
    • Auburn Hills Developments
    • Motors & Equipment Manufacturers Association
    • Supplier Insight
    • Detroit Auto Scene
    • Michigan Tech News

Project

Promote, organize, equip and staff official groundbreaking ceremony of new Martinrea Technical Center in Auburn Hills, Michigan. The 108,200-sq.-ft. facility, which will combine Martinrea’s sales and engineering offices, is expected to be completed by summer 2017.

Tactics

  • Meet with Martinrea team regularly to discuss status and priorities Craft media outreach plan to inform and build awareness of the ground-breaking ceremony
  • Write and distribute press release
  • Develop press materials-USBs and hard copies of release, agenda, company background
  • Arrange interviews with Crain’s Detroit Business, WardsAuto and AutoBeat Daily
  • Development of Martinrea FAQ sheet
  • Development of signage, invitations and other event collateral
  • Secure necessary infrastructure and equipment to host event, including invitations, tent, chairs, tables, sound system
  • Secure food/drinks
  • Contract photographer and videographer to cover the event
  • Print any badges needed