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LG ESS

Case Study – The Media Relations Package
Case Study | LG ESS | The Millerschin Group

Summary

Develop and implement custom media relations plan.

Results

Media Impressions Value (for first six months of 2017): approximately $200,000

  • Achieved coverage in major energy storage publications (grid-scale, commercial & industrial, and residential)
  • Helped increase awareness and promote expansion of LG Chem ESS business in North America
  • Conducted media interviewing training session for key sales/management personnel

Project

With the growing emphasis of the ESS market in North America, LG Chem ESS has been widely sought after by journalists for stories on the company’s activities

Approach

Boost the prominence of the LG Chem ESS brand by engaging key media to write articles on the company’s key messages, including:

  • LG Chem ESS is a leader in the energy storage marketplace
  • LG Chem ESS is growing its business in North America
  • LG Chem ESS has industry leading lithium-ion battery technology to serve all aspects of the energy storage marketplace

Tactics

  • Developed media relations plan
  • Collaborated with management to develop story ideas/content
  • Prepared and distributed press releases
  • Coordinated and participated in media interviews
  • Conducted thorough media training session, including videotaped role-playing sessions