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Lear Corporation

Case Study – Crafted By Lear Media Relations
Case Study | Lear Corporation | The Millerschin Group

Summary

The Millerschin Group increased the visibility of Crafted By Lear event.

Results

  • Media impressions value of more than $100,000
  • Attended by 15 key trade, business and electronic press
  • Garnered more than 25 articles
  • Coverage in key publications, including:
    • The Detroit News
    • WardsAuto
    • Automotive News
    • Automotive News TV
    • Detroit Auto Scene
    • Autoline Daily
    • DBusiness
    • Oakland Press

Tactics

  • Invited to be part of planning and execution team
  • Drafted and finalized key documents, including:
    • Key messages
    • News release
    • Briefing book
    • Q&A
  • Invited and followed up with key media
  • Participated in dry run/rehearsal
  • Participated in event
  • Participated in all one-on-one interviews
  • Tracked and provided comprehensive report on media coverage