image Eaton Automotive image RheTech Inc.

Lear Corporation

Case Study – Media Tour/Event
Case Study | Lear Hybrid EV | The Millerschin Group
Case Study | Lear Hybrid EV Case Study | The Millerschin Group

Summary

As a new entrant into the hybrid and EV technologies market, The Millerschin Group helped Lear build awareness of its capabilities and resources.

Results

  • Attended by 17 members of the media
  • Coverage in key publications, including:
    • Detroit News
    • Ward’s AutoWorld
    • Car-Smart News
    • Automotive News
    • Automotive Engineering International
    • WWJ Radio/Great Lakes Innovation and Technology Report
    • AutoTech Daily
    • Crain’s Detroit Business
  • Media impressions value: $145,000

Project

Build awareness about Lear hybrid technologies for the automotive market to establish a leadership position that increases sales and protects the company’s pricing

Approach

Conduct media tour of new hybrid lab and make presentations on key new technologies

Tactics

  • Media tour
  • Media training
  • Interview Q&A
  • Media Invitation
  • News releases/press kit
  • Presentation