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Case Study – Grand Opening of Detroit Innovation Center Media Event
Case Study | Lear Corporation | The Millerschin Group

Summary

The Millerschin Group increased the visibility of Grand Opening of Detroit Innovation Center event.

Results

Media impressions value: $186,000

  • Attended by 45 members of the media, including trade, business,
  • Detroit-focused, radio and TV
  • Coverage in key publications, including:
    • The Detroit News
    • Detroit Free Press
    • WDIV-TV
    • DBusiness
    • Automotive News/Automotive News TV
    • Crain’s Detroit Business
    • WJR-Radio
    • WardsAuto
    • Michigan Public Radio
    • WWJ-Radio
    • The Wall Street Journal

Tactics

  • Press Conference
  • Media training/Dry run
  • Media Q&A
  • Key messaging
  • Press material – news release
  • Briefing book
  • Scheduled interviews