image Print image Mitsubishi Electric Automotive

Instrument Sales and Service, Inc.

Case Study – Trade Show Marketing Materials
Case Study | ISS | The Millerschin Group

Summary

Created ISS trade show marketing materials for the AAPEX conference.

Results

  • Increased attendance of key customers
  • Increased brand awareness
  • Increased foot traffic to booth

Project

To enhance the presence of ISS at Automotive Aftermarket Products Expo (AAPEX), the premier global event representing the $356 billion global aftermarket auto care industry.

Tactics

  • Created displays, flyer, post card and customer invite to reflect new company branding
  • Prepared, organized and aided in the distribution of post cards and emails to over 2,000 customers
  • Helped to implement marketing strategies to increase customer engagement during expo