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Grede Holdings LLC

Case Study – Customer Event Management
Case Study | Grede Holdings, LLC MATS | The Millerschin Group

Summary

The Millerschin Group has planned, coordinated and implemented a customer event for Grede tied to a major industry event, for three years running.

Results

  • Attendance by a number of key customers
  • Attendance has grown each year
  • Has become an annual event

Project

To enhance the presence and participation of Grede Holdings LLC at the Mid-America Trucking Show (MATS), TMG has organized an annual customer event

Tactics

  • Met with Grede team regularly to discuss status and priorities
  • Prepared cost estimate for event
  • Worked with vendor management to secure event rooms and make arrangements
  • Worked with catering personnel on menu
  • Worked with set-up firm to design and decorate room
  • Designed and distributed emailable and printed invitations to customers
  • Followed up with customers to encourage attendance
  • Provided on-site management before, during and after the event
  • Debriefed with client to determine what went well and what needed improvement for the next time