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Mend on the Move | The Millerschin Group

Summary

Develop and implement custom media relations plan.

Results

  • More than 100 people attended the Mend on the Move annual “Love in Motion” benefit jewelry sale and auction

  • Generated funding to help Mend on the Move create a mobile studio with dual purpose as a creation station and a retail space

  • Coverage in metro Detroit print and broadcast media

Project

  • Selected the venue for the benefit
  • Managed logistics, including catering, AV support, tables/chairs
    and volunteers
  • Developed and distributed invitations
  • Created and posted signage
  • Negotiated event sponsors, including major automotive suppliers, financial services providers and Detroit-area businesses
  • Secured Detroit TV news anchor emcee for the evening
  • Recruited entertainment, including local singers, musicians and dancers
  • Wrote, distributed and pitched a press releases to promote the event
  • Used social media programs to promote awareness for the benefit event
  • Provided on-site support before and during the event

Approach

Develop and implement a comprehensive program that allows the client to generate greater awareness and revenue for their annual fund-raising event

Tactics

  • Developed goals, tactics and timeline for the program to ensure largest sponsorship, artist participation and audience turnout to gain the maximum exposure for the event and optimize the potential to raise money for Mend on the Move.

  • Developed and implemented media relations campaign

  • Developed and executed an events timeline, including:

    • Securing venue, catering, entertainment, emcee, photographer and volunteers

    • Renting tables, chairs and linens

    • Writing and distributing press release; coordinating media interviews at the event

    • Leveraging Social Media to promote the event

    • Creating and placing posters, banners and other signage

    • Developing and distributing invitations

    • Providing on-site support, including setting up the venue, coordinating the event activities

    • Tracking results and providing post-event results to Mend on the Move