Word. Smith. By name, definition and reputation, Dave fits the bill. Once revered as the dean of automotive journalists, Dave has jumped to the “dark side” and now plies his trade as TMG’s self-proclaimed editorial guru and resident curmudgeon. While he strives for perfection, a painful Achilles’ heel always trips him up near Ann Arbor and his beloved Wolverines.
Just because you issue a press release doesn’t mean it will get picked up. You have to tell an engaging story supported with facts, and know when and where to position it to get the best coverage. That comes with experience.